Campaign, marketing, design

Project Overview:
While working with Skyline Exhibits’ creative team I had the opportunity to help pitch our client Behr a complete booth design and theme that would engage their customers at the International Builders’ Show in Las Vegas.

Together with the Custom Exhibit team, we created the concept of five distinct hands-on and demo areas within a 50’x50’ booth, then took these ideas and developed a full presentation that included The Art & Science of Behr theme graphics - and Behr loved it!

The Custom Exhibit team began working on the booth design, and I worked with Behr to implement a marketing campaign around The Art & Science of Behr. Pre-show emails, print ads, a booth punch card, on-site banners and signage tied the entire campaign together and drew attention to Behr as a key exhibitor at IBS.

I also created a second theme and promotional materials for Behr’s VIP party during the show.